Staround
Staround is a conceptual fashion e-commerce platform designed to deliver an immersive, real-life shopping experience online, boosting purchase confidence and increasing conversions by up to 80%.Not just user problems but business challenges - Hear my reason!
Project Details
Type
Mobile App
Role
UX writing · UI Design · Product Designer
Year
2024
Employer
Personal Project
Problem Statement
Not just user problems but business challenges - Hear my reason!
It started with my friends' frustrations, Motunrayo’s purchase didn’t fit, and Kunle’s order looked nothing like expected.
Research confirmed this as a common issue: unfit sizes are the leading cause of costly returns, impacting retailers' profits.
I took on the challenge to merge AI with fashion e-commerce, creating a solution to help shoppers find their perfect fit and style while reducing returns for businesses.
Research & Discovery
I began by researching online resources and conducting interviews with frequent shoppers, including my friends, to validate the challenges they shared. I explored how advanced technology could create a seamless user experience and address business pain points like returns and dissatisfaction. Analyzing competitor apps further revealed opportunities for improvement. With these insights, I moved to wire-framing, building a user-focused, tech-driven solution.
My Solution
I designed an app with cutting-edge AI features:
Shop with AI — Personalized recommendations based on preferences
Picture Search — Search products by uploading photos
Virtual Try-On — Preview outfits using AR technology
AI Size Prediction — Get accurate sizing recommendations
Projected Results
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Reduced product return rates through AI sizing accuracy
Increased customer satisfaction with virtual try-ons
